Trendy web design has become more and more interesting to specialists working on unusual projects for leading companies, famous brands and brands. Outdated techniques of visualization are becoming a thing of the past, giving way to new relevant ideas. It is following the trends of web-design make sites popular.
1. BOLD COMBINATION OF BOLD TONES
Now it is fashionable to use juicy and bright color schemes. The main thing is the appropriate use and harmonious combination of shades, the use of additional techniques for their search.
2. DUPLEX TECHNIQUE
The design of the two colors and their halftones looks stylish and in general quite decent. New technology has already gained popularity among leading web designers. Such an innovative technique is often implemented when it is necessary to rebrand in a short time, leaving in general the concept and structure of the site without changes. Such a minor addition will help to update the site literally to unrecognizability.
3. SOFT MULTITONE GRADIENTS
The gradient has lost popularity in recent years, but in returned in an updated version. Soft transitions of saturated or muted tones – a real trend of this year. The most stylish are two-color gradient transitions, consisting of harmonious shades.
4. TEXTURED PATTERNS
To make your web design interesting, you can use an additional mix of textures. Metal and wood are the most popular options.
5. MINIMALIST ATTRACTIVENESS
The concept of simplicity allows not distracting the user from the main thing – the study of basic information. Concise design solutions are used for background and additional elements. White background continues to look appropriate in most projects. Monochrome (when the background and the main object are identical in color and differ with the help of shadows) is also quite effective method.
6. MOVEMENT PRESENCE
In the modern design of websites widely used three-dimensional typography, Gift-images, animation. Updating reality, the usual things with the help of 3D elements is a modern trend that is popular in advanced IT companies. Animated scripts are everywhere in the web, they force platform users to perform an action – click (barking, switching to the page, buying a service or product). So 3D components increase conversion rates and help personalize the look of the website.
7. ANIMATION OVER THE BACKGROUND
Moving bubbles, atoms, waves can make a resource interesting without much time consuming. It is important not to overdo it, so that they do not distract attention, but complement the general idea of presenting the idea “simple and tasteful.
8. VOLUME MAGNETISM
Flat objects with the help of well-matched shadows can be made voluminous and maximally attractive, placed in a niche of general composition or moved forward from the background image.
9. SELECTED PHOTO MATERIAL
The key components of web design are elements that help to convey information without words. Photo is one of such components that requires creativity. They look trendy:
- extraordinary photos in an unusual environment;
- photos combined with painted elements;
- photos with real text blocks (signboards, plastic letters, stands, plates, posters);
- real photos without processing and staged scenes (honesty in the photo is valued this year, at the peak of the popularity of photography, made spontaneously in a relaxed atmosphere and natural environment);
- unique panoramic photos on the main page are able to fascinate the visitor, to arouse genuine interest in the company/product;
- color-gel photos – a unique technique for creating unusual photos with the help of color light sources.
10. CREATIVE DOODLES
The illustrations, drawn by hand, give the site a special charm, style and atmosphere. There is no room for proportions and clarity. Rough lines, sloppy strokes, careless inscriptions and strokes may be found in the design.
11. STRICT BRUTALISM
Worthy of attention is a special way to demonstrate the product in the brutal style, where the expression of rigidity is mainly used square, rectangular forms. The lack of smooth lines – another feature of the style. The lack of abundance of small elements also serves as a distinctive feature of brutalism. All blocks in this style are usually created large size, using a discreet palette of colors (white, black, brown, gray), classic bold fonts, catchy large headings.
12. SOFT DESIGN CHARM
The opposite of the previous trend is an exquisite combination of smooth lines, soft shadows, pastel colors. The “light” web design attracts airiness, gives the eye a rest and does not irritate users.
13. RETURN FROM THE PAST
Patterns and color palette, fashionable in the 80-90s, is actively traced in modernity. We are talking about sharp contrast, acid colors of the interface, background, buttons.
14. CREATIVE DOWNLOAD SCREEN
Switching between pages is an integral part of the behavior of the interested user. Web designers strive to make these seconds comfortable for the user. To interest the visitor, they actively get rid of boring and outdated boot screens, introducing unusual options. Such inventions make the platform highly unique.
15. USABILITY OF THREE-DIMENSIONAL OBJECTS
Useful interactive elements can make a web resource in demand. 3D fitting in online stores of clothes, shoes and accessories is a way to view a thing in detail from all sides.
16. PARALLAX – DECORATION WITH MEANING
Paralax is an undoubted trend of web design. Smooth transition from one part of the image to another looks fascinating due to the unexpected change of the picture. It may become an acceptable solution for web resources of different directions. Maximum usefulness of this option when choosing a successful thematic photo.
17. EXPERIMENTAL FONTS
Geometric, castom font – hit 2019. In addition to the type of font, also in fashion experiments with the direction of text. Recently, the development of custom fonts has become more frequent, because inscriptions, texts are able to intrigue and demonstrate the key benefits of the product / service.
18. MINIATURE VIDEO BLOCK
A video on an online resource is a fashionable way to present information. The statistics has proved that users think: it’s better to see once than to listen many times. A video block should be short, informative and capacious, shot in such a way that when it is repeated, the boundary of the end and beginning of the video is hidden to the maximum.
19. PANTONE – COLOR
Ultraviolet is recognized as color number 1 this year. It is based on a combination of blue and violet, resulting in a color of stunning beauty and depth. Lavender, lilac and purple are also in trend. These colors awaken attention and promote high concentration.
20. SHIFT TOWARDS INTERACTION OF SITE ELEMENTS WITH THE USER
Practicality is a trend without which a harmonious and visually attractive website can not keep its visitors. Web design must be functional: adaptive, contain useful options (online chat, search).
The presented trends are implemented in different variants, rarely overlap, as each of them is a self-sufficient idea for developing a worthwhile project. In some cases, mixing and creative processing of two or three described trends help to create a truly memorable design.
The choice of combinations depends on the idea and direction of the web resource, as well as the talent and vision of the web designer. The expected style of the final product should also be considered for an impressive result (if you intend to create a specific design in an eclectic, avant-garde, futuristic style, its structure and components are easier to think about at the development stage).